The company also appeared to be responding indirectly to the new privacy “nutrition labels” required by Apple, breaking down its specific levels of access to personal data in an attempt to reassure a user base that accepts it as the “security-focused. “. alternative to Facebook Messenger.
The company issued the following statement on Twitter: “We want to address some rumors and be 100% clear, we continue to protect your private messages with end-to-end encryption… We want to make it clear that the policy update does not affect the privacy of your messages with friends. or relatives in any way. Instead, this update includes changes related to a company’s messaging on WhatsApp, which is optional, and provides more transparency on how we collect and use data. “
WhatsApp says that this data sharing will only apply to in-app businesses using the hosting services provided by Facebook, and that it will provide users with a notification of this before messaging the business. Users who participate in WhatsApp conversations with these companies can have the content of their chats, including uploaded files, such as purchase receipts, shared with Facebook for use in their personalized advertising services.
This data sharing ultimately appears to be aimed at fueling the personalized advertising ecosystem that is already present on Instagram and Facebook. Businesses that purchase personalized ads do not gain access to any personal information or user identities, but instead bid on certain demographics to which they would like the ads to be delivered.