Volvo is one of the first brands that comes to mind when talking about the concept of safety in the automotive industry. The C60 model introduces its safety features The moments campaign, showing Lane Departure Warning feature Parents Campaign and blind spot alert (Blind Spot Information System). Blind spot billboard Along with his work, he demonstrated that his vehicles had features to ensure safety in every way while driving. So what is the extreme limit when it comes to safety testing for an automotive company that thinks about every detail?
In addition to being a company that comes to mind when it comes to safety in the automotive sector, Volvo, which is committed to the concept of sustainability by broadening its focus, shows that it cares as much about the safety of humanity as for the safety of the planet. live in.
Countermeasure against the greatest threat
In The Ultimate Safety Test campaign created by Gray, a spokesperson named Bjorn visits Volvo headquarters to review Volvo’s years of safety testing and the current status of these on-site tests. Another point visited is the test area with an extraordinary Scandinavian atmosphere. The moment the spokesperson points to the vehicle hanging from the crane at an altitude of about 30 meters and says that this is one of the most important tests, an unexpected event occurs. A large mass of ice breaks up right next to the site of the free fall test, which is performed near the poles.
Volvo reminds us that after the glacier collapses, the greatest danger to our safety is on the road. Neither the headquarters tests nor the outdoor safety tests represent Volvo’s ultimate safety test. The company emphasizes the importance of fighting global warming by emphasizing that the climate crisis is the greatest test.
For Volvo, sustainability is as important as safety
Having set plans to become a fully electric car company by 2030, Volvo will achieve its goal of becoming climate neutral by 2040. adopt. Realize half of its global sales through fully electric vehicles by 2025. aim On the way to achieving this goal, the company announced last year that one in three vehicles in Europe is a rechargeable model. Take on the mission of leading this change in mobility while calling for action from everyone in the industry to limit the automotive industry’s impact on the climate crisis.
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Creative Director: Sam Haynes, John Gibson
Editor: Sam Haynes, Javier Campopiano
Art Director: John Gibson
Agency Senior Producer: Lindsay Moyes
Production Company: Smuggler
Director: Ivan Zachairas
Director of Photography: Jan Velicky
Production Designer: Robin Brown