Business

What is the CMS? (How does the Business Electronic Message Management System (CMS) work?)

Available by the Ministry of Commerce Message management system (CMS) It is claimed to aim to prevent unauthorized commercial electronic messages from being sent to consumers and to reduce spam traffic.

WHAT IS A MESSAGE MANAGEMENT SYSTEM (CMS)?

Message management system (CMS)it is the national database system where all service providers record their up-to-date commercial email confirmations.

Through the IYS, buyers (citizens) can give their approval and use their refusal rights for their current approval.

Thanks to the Message Management System, citizens can now easily manage their message permissions from a single point, give approval to the service provider and brand they want, and use the right of rejection if they do not want to receive messages.

With the IYS, the permits that service providers must obtain in the face of commercial electronic messages to be sent to buyers will be stored in a secure environment, and buyers will be able to make their approval and rejection notifications.

HOW DOES THE MESSAGE MANAGEMENT SYSTEM (CMS) WORK?

All service providers that send commercial electronic messages upload their commercial electronic message permissions to the IMS in order to transmit their commercial electronic messages such as marketing, advertising and campaigns to their customers.

Buyers, on the other hand, use their rights to deny these permissions whenever they want. All business email permissions are stored in the IMS.

Buyers can see that the service provider or their brand is authorized to send commercial electronic messages and, when necessary, can edit the permissions they grant to service providers for each channel (call, message and email) through the IMS.

All these transactions are carried out on a single platform through iys.org.tr.

When service providers want to send commercial messages through any channel, the permissions granted by citizens can be verified through the IYS through various methods, and only those who have given permission can be sent.

In cases where the right to reject is used, these messages are not sent to the recipients who have used the right to reject, thanks to the IYS filter.

With the IYS it will be possible to quickly resolve citizen complaints about approvals of commercial electronic messages.

PENALTY OF UP TO 1 MILLION TL FOR UNAUTHORIZED SMS

Source: www.ntv.com.tr

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