Vertical agriculture in urban centers

Traditional agriculture requires a large amount of land to cultivate. Since these lands cannot be found in the city, the products are grown perhaps hundreds of kilometers beyond the consumer and a lot of expenses are spent on transportation. However, these problems are solved as the popularity of not growing vegetables in a limited area increases. At Web Summit, we heard about vertical gardening with Bowery Farming and saw how artificial intelligence and robot-assisted vertical farming are made possible by Plenty. Vertical Field, which produces innovative solutions for the urban ecosystem, shows how vertical farming is possible in urban areas.

Vertical gardening in redesigned containers

While the world’s population is estimated to reach 9.7 billion in 250, two-thirds of this population is expected to live in cities. In such a situation, meeting the dietary expectations of the people living in the city becomes a very critical issue. Established in 2006, Vertical Field produces technological solutions that use all the advantages of nature for smart cities with projects that improve both human health and environmental conditions.

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Vertical Field’s technology produces less waste than traditional agriculture, uses 90 percent less water, and the harvest cycle is shorter, so more crops can be grown. However, one of the greatest features of Vertical Field is being able to bring this technology to the center of the city thanks to the advanced converted containers that can be transported as needed. Guy Elitzur, the CEO of the company, says they want to make life easier and support sustainable agriculture by establishing closed vertical farms in the center of food-intensive cities.


The redesigned shipping containers can be placed in parking lots of restaurants or shopping centers, behind shops or in suitable empty spaces in cities. In this way, city farmers can grow a variety of products, from fruits to vegetables, and offer them to users without a middleman.

Vertical Field contributes to a sustainable urban ecosystem

Farmers can control in containers the elements that depend on external factors such as lighting, humidity and temperature. In this way, it is possible to obtain higher efficiency. Together with fresh and efficient produce, much less water use in this production process compared to traditional agriculture has already solved a problem that will be much more important in the years to come.


The Ukraine-based startup is using its urban vertical farming solution as a pilot project at the Varus supermarket chain. Varus, which has 95 branches in 25 cities, receives approximately 260,000 customers every day. This allows more and more people to learn about vertical farming from Vertical Field.

Vertical Field can now produce vegetables like lettuce, basil, parsley, cabbage and mint in its portable containers at a very affordable price and efficiently. In addition to vertical gardening, it produces solutions that will contribute to the sustainable urban ecosystem with the green coatings that it makes on the exterior of buildings.

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