Highlighting the steps taken in sustainability with the mythical Stan Smith model that has been on the market since the 70s adidasHe aims to complete 9 out of 10 products with sustainable production processes by 2025. As part of the brand’s commitment to first reduce plastic waste and then eliminate it completely, Stan Smith brings his model together with Kermit the Frog. Use waste plastics before, shoes producer and adidas Futurecraft Loop The brand, which provides a production of recyclable raw material with its model, launches the End Plastic Waste campaign with the new Stan Smith model with various graphics and reliefs.
Stan Smith and Kermit the Frog meeting
Johannes Leonardo Kermit from the Muppets mentions how challenging it can be to achieve results with your own little actions on the climate crisis and sustainability. Then he introduces the Stan Smith range of sneakers made from recycled content and reminds us that the consequences of our actions could be greater if everyone took action on this issue. The idiosyncratic speech of Kermit the Frog It’s not easy being green The movie ends with the words (It’s not easy being green). The brand adapts the famous Kermit the Frog speech to the 21st century. It turns it into a speech about environmental issues and sustainability.
Young consumers prefer sustainable brands
The shoes use premium sustainable adidas green material, while the soles use recycled rubber. According to a survey conducted by First Insight last year by 62 percent of Generation Y and Z consumers prefer sustainable brands while shopping. The End Plastic Waste campaign, which focuses on winning Generation Z customers, also exhibits a more youthful and dynamic stance.
The Kermit the Frog x adidas Originals Stan Smiths collection will be available for the first time on the brand’s website. Then the sales will take place in stores. Besides Kermit the Frog, Star Wars, Marvel, Pixar and many more characters are in Stan Smith’s shoe designs. replaces.