It’s easier to shop with little help from Google • Bigumigu

GoogleWith its shopping tab, it enables millions of consumers who shop with Google to quickly access the products they are looking for. Through the tab, users can list the products they want and get information about the products on different sites without redirecting to any site.

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The company, which aims to be the first place that comes to mind when buying, as in daily searches, prioritizes quick and easy access to the Google Shopping tab. Google Shopping indicates that they can find more products and brands. Google Turkey also emphasizes this with examples from everyday life up to the last campaign.

Search, compare and buy with Google Shopping

Ogilvy’s advertising campaign prepared by Turkey in Istanbul for the Google Shopping tab of the Google search, highlights the comparison and purchase that although easier. The campaign, which includes five different commercials, focuses on different products from each film. In this way, the wide range of news, alternatives and Google Shopping products is transmitted. Show the address as Google Shopping for all imaginable needs, such as clothing, travel, personal care products for the home and garden, from armchairs to robot vacuum cleaners, from barbecue to dishes.

The commercials are directed by Ferit Katipoğlu, a producer at Autonomy.


Agency: Ogilvy İstanbul
Client: Google Turkey
ECD: Selim Ünlüsoy
Creative Director: Doruk Özer
Creative Group President: Tolga Sirkeci, Mehmet Demirel
Text Writer: Tolga Sirkeci, Jbid Boyacıyan
Art Director: Mehmet Demirel, Halil Tufan
Advertising Manager: Murat Derman
Commercial Director: Ali Serhat Ünal
Director of Strategic Planning: Pelin Aydın
Agency Producer: Begüm Özkul
Production Company: Autonomy
Director: Ferit Katipoğlu

Picture: Behance

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