Is it that easy to say? Bigumigu

A101, Turkey continues to claim to be the most common supermarket chain. The 15 largest companies in Turkey are found in more than 10,000 supermarket chain stores. Nevertheless A101 at the gate It also provides service to households through its mobile application. It uses the advantage of its branches in almost every point as an advantage in the fast service to homes, which has become even more important during the period of the pandemic.

In fact, it’s easy and over the phone.

As in previous works, Sedat Dündar and Umut Dizdar are the directors of the A101 Cheap at the Door advertising campaign created by Concept. The A101 mobile app is being promoted in the campaign with 6 different ads. The emotional scenes are suddenly interrupted by the orders uttered by the A101 in the commercial with inverted corner dialogue. It turns out that sometimes a separation speech and sometimes talking between friends are actually requests made through the A101 app. Every commercial with funny dialogue

In the A101 commercials, humorous campaigns were prepared that emphasized the cheapness of the grocery chain, where Concept embarks on its creative processes. The voiceover that makes grocery shopping tragic A101 always cheap Mix and affordable price with humorous language. Why A101? are among these campaigns.


Client: A101
Client Representative: Cüneyt Şahin, Yeliz Yahşi Bilgiç, Aslıhan Öztekin, Elif Barış, Mehmet Acat, Yüce Şahinel
Agency: Concept
ECD: Kerem Özkut
Creative Director: Gökhan Özdemir
Head of the creative group: Taygun Taşçı
Creative team: Görkem Can Uygun, Demeter Dinler
Graphic Designer: Uğur Akdemir, Şule Kurtoğlu
Director of Customer Relations: Barış Alemdar
Customer Relations: Özlem Najdi, Özge Mandacıoğlu, Dilara Kul, Müge Kocadağ
Strategic planning: Onur Aydın, Aytuğ Ateş, Su Solak
Agency Producers: Mert Turan, Hilal Kınalıada
Director: Sedat Dündar, Umut Dizdar
Production Company: Yapar Film
Post-production company: IPD

Visual: Concept

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