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I’m just trying to be myself Bigumigu

Zalando, an e-commerce site working in the field of fashion, is among the leading online fashion platforms in Europe. The company emphasizes versatility and originality in each of its campaigns. Last years Zerotype In his campaign, he celebrated each individual’s unique style and diversity. The brand emphasizes its passion to contribute to a more inclusive future for all in this year’s campaign, where it presents its Spring 2021 products, as it did last year.

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Fashion for everyone

London anomaly The film, Here to Stay, embraces diversity and inclusion while emphasizing the issues at the heart of the company. Reminds you that true stories are important to customer interactions. Artists, actors, models and participants from various communities participate in the film, underscoring the slogan of “fashion for all” and challenging the ideals of the fashion industry. LGBTQ + activist and skateboarder Yann horowitz, model and advocate for diversity / inclusion Luc bruyere, defender of bodily affirmation Yolisa Mqoco are among the names in the film. The piece in the movie is a gay rap artist who also talks about tough masculinity. Strange mystery specially prepared for this campaign.

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While Zalando says it will continue to embrace everyone regardless of skin color, sexual orientation or appearance, it says it will continue to build sustainability on the shopping platform and continue its dialogue on different core values. Directed by Terence Neale and Emilie Badenhorst, the campaign is shot by Berlin-based fashion photographer Dan Beleiu. In addition to the campaign film, outdoor posters will be used in 17 markets where Zalando serves.

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Label

Client: Zalando
Agency: Anomaly
Director: Terence Neale
Producer: Toni Jaschke
Editing: Emma Backman, Julian Redpath
Production Design: Wendy Fredriksson
Music: Mista Strange
Sound Design: Wenke Kleine-Benne at Mermade Sound

Visual: YouTube, anomaly

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