Of course, the pandemic was high on the SXSW agenda, as it is everywhere around us. COVID-19 One of the main actors in this pandemic is, of course, doctors, while leaving their mark on the Internet, our life, our health and the business world.
“@Doctor @Patient: Healthcare Trends on Twitter” discussed the communications of doctors and health professionals on Twitter during the process of the pandemic and its reflections. Twitter Health director Lisa Bookwalter and gastroentereologist Austin Lee Chiang, who is noted for his playful personality on almost every social platform, answered questions from Real Chemistry’s Seth Duncan. The session, which examines society’s interaction with healthcare professionals, also addressed social media trends in the healthcare sector.
Doctors as human beings
Seth Duncan opened the session by drawing attention to the fact that although Twitter has always played an important role in the health world, it has become a completely different phenomenon with the pandemic. The indicator of this is that the interaction between the patient and the doctor has increased by 93% in the first 5 months of the pandemic. According to Lisa Bookwalter, Covid-19 has accelerated many trends, especially in the healthcare field. Twitter, which allows healthcare professionals to communicate with people one-on-one, has created significant awareness in terms of public health.
Another point Bookwalter made is that after the pandemic, Twitter showed people a more human face than doctors. Doctors, who look like distant figures behind their white jackets, have made us feel like they have a life, hobbies and tastes like everyone else. Here, doctors make a good analogy, like the teachers of kindergarten children, you forget the moment you go home, but thanks to social media, we have the opportunity to meet them as individuals.
NY Times “R”the doctor who made even the wife have funAustin Lee Chiang, whom he described as, is one of the most famous doctors on social media. Actively using social media, Chiang says that each channel has a different audience and a different structure. For this reason, while using Twitter in more professional language to communicate with your colleagues, you can explain very specific medical issues to the general public on Instagram and YouTube, with content that is easy for everyone to understand.
In saying that each medium should be considered according to its own audience, Chiang said; She says she dances on TicToc to reach a young audience, uses humor when necessary, and takes a more academic and detailed approach when she wants to share her problems with healthcare professionals. However, when doing this, take special care of your balance. No matter what you say, giving accurate information, giving references, leaving the necessary footnotes and transparency are of great importance to Chiang.
Pandemic and vaccines
Another important aspect of the pandemic process for Twitter is how sensitive topics are handled because the platform places great importance on preventing the spread of false information. The practices, which we see in the American elections, are also carried out in the field of vaccination, More applications on this topic in 2021 It seems that we will see. They are especially sensitive to false opinions against vaccines, inaccurate news about drugs and treatments, and these tweets can be protected or even deleted. They also carefully examine the false fear scenarios for the pandemic. Saying that there are two extremes that don’t leave their home and constantly have fun, Bookwalter said; He claims that they are trying to find the balance between these two.
Claiming that they completely banned statements about Covid-19 in advertisements at the start of the pandemic, Bookwalter says they later realized the mistake here. He states that they realize that this situation prevents companies and individuals working on the pandemic and treatment from expressing themselves. Instead, they decide to whitelist and focus on how to convey the correct information to different groups of people by working with the correct names. In each country, they link to the most trusted healthcare facility in their country, so people can quickly obtain reliable information from a trusted source.
Today is the day! Thanks for inviting me #SXSW
– Austin Chiang, MD MPH (@AustinChiangMD) March 18, 2021
Picture: Facebook AustinChangMD