Millions of readers turn to the ruling media. Vienna-based International Press Institute (IPI) According to the report, 90.6 percent of Google readers search the media in Turkey, referring to the ruling. Google also continues to let misleading content and click search go unpunished, ignoring this when a large website is committing these violations.
Vice President of the National Committee of IPI Turkey Emre Kizilkaya and journalist Burak Ütücü“New Mainstream Rising (And There Needs Support)” from ‘Nudes’, the report titled editor of the independent power to close institutions in Turkey and examined in detail the impact of digital media. Google’s report from Vienna-based IPI informs readers about the power of the media in Turkey, 90.6 percent. Google also continues to let misleading content and click search go unpunished, ignoring this when a large website is committing these violations.
According to the news of T24, 68 pages report, From Turkey, 16,104 internet a panel where the user is located, collected from news in the so-called 84 thousand 430 data lines from Google to, in millions of interactions and 28 media organizations registered in the official social media platforms is based in interviews with journalists.
“The Youtube algorithm is also fair and not pluralistic.”
The results of the independent media’s ability to report and offer the most comprehensive study ever conducted on needs in Turkey are summarized below:
“Google’s algorithm includes only three publishers with a rate of 90.6 percent in the ‘Top News’ section that appears at the top of the results page for the most critical searches made by millions of readers every day. These; Hürriyet, Sabah and Milliyet.
Google’s proprietary YouTube recommendation algorithm also directs viewers of independent media news videos to governing media channels. By contrast, YouTube keeps viewers of the ruling media in an “echo chamber” and does not offer them videos from independent media.
Disinformation and propaganda were found to continue in some news content produced by the ruling media, highlighted by Google.
Google also continues to let misleading content and click search go unpunished. In the words of a media manager, Google ignores this when there is a large website that commits these violations. Small publishers, on the other hand, are immediately punished for minor infractions and cannot communicate with Google. “
“Independent media are on their way to becoming the new mainstream”
According to the report; Although readers are much more interested in independent media, Google’s algorithms suppress independent media, giving ruling media disproportionate visibility and a digital revenue advantage. In the report, it was claimed that Facebook “suppresses qualified journalism with its algorithm that highlights’ cheaters and trolls.”
Non-pluralistic media on a digital platform in Turkey, despite the negative impact of independent journalism, it was observed to grow rapidly. The report’s findings are as follows:
“Even if this is not easily visible due to its fragmented nature, digital access by independent media has recently reached the ruling media and has even started to spread in some places.
Independent media received 16 percent more engagement on social media platforms last year compared to mainstream media.
The independent media on Twitter are already showing a closer view of their ‘mainstream’ identity, as they can reach a wider and more diverse audience than the ruling media. “
Hürriyet lost 85 thousand followers in one year
It is stated in the report that “Facebook pages of independent media organizations grew 9.6 percent last year,” while “the ruling media were down 0.6 percent.” For example, Hürriyet’s Facebook page lost more than 85,000 followers in less than a year.
In the report, which reported that the number of readers searching Google to access independent news brands is up to 3 times higher than that of the ruling media, the report also pointed out the weaknesses of independent media and suggested the development of a qualified journalism. Consequently, the independent media lags behind the ruling media in accessing youth and women.
The report emphasized that independent media, especially those lacking sufficient resources for the development of innovative journalistic products and technologies, must act in solidarity and cooperation. It was claimed that such an approach would strengthen the hand of independent media in their dealings with digital platforms and the government.