When women become mothers, the sexist attitudes and taboos to which they are exposed are doubled. When you talk about breastfeeding in the public sphere, career and social life restrictions, you enter a time when your freedom is severely limited. Nike is one of the brands that has tried to support mothers recently. For example, to support women’s relationships with sports during pregnancy and postpartum, the I had prepared a capsule collection. New commercial promoting this collection The toughest athletes continues to support mothers with.
The performance of mothers outshines them all
The Toughest Athletes, published yesterday by Nike on all social media channels, is a parade of stars of almost 1 minute. Accompanied by athletes, this star addresses the different stages of pregnancy, postpartum and the first years of motherhood. Serena Williams and her daughter Olympia, United States Women’s National Soccer Team (USWNT) player Alex Morgan and star athletes such as Shelly-Ann Fraser-Pryce, Perri Shakes-Drayton, Nia Ali and Bianca William starred in the film.
She also supports this idea with the text of the film, which explains how the athletes in the film performed hard as mothers. Narrator “What is an athlete? Is it someone who moves? Progress with questions and determinations such as “looks like you.” “Happy. Someone who deals with pain, reaches its limit and transcends it. You you you. So, can you be an athlete? If not, nobody is.” Continue in the form. In this way, it emphasizes that all mothers are challenging athletes by nature.
What about Nike’s willingness to pay 70% less to mother athlete Allyson Felix?
There have been as many sexist reviews as the movie. However, there are other interpretations that show how much people’s awareness has increased. For example, some told Nike to “stop using feminism and women’s rights to sell.” More than that It appeared in 2019 thanks to Allyson Felix You can often find comments on the Nike scandal. The American athlete with nine Olympic medals wrote an article for the New York Times that year. He explained that Nike wanted to pay 70 percent less after birth, exposing the sponsors’ imposition of “no conceiving.” Therefore, it would not be wrong to view Nike’s enthusiasm for “supporting mothers” as a kind of “reputational effort.” Personally, I am in favor of conscious consumers never forgetting such abusive attitudes. What would you say?
“I asked Nike to guarantee that I would not be punished if I did not perform at my best in the months surrounding the delivery,” she says. @allysonfelix. Nike declined. We have been stagnant ever since. ” https://t.co/gcM59jD6tx pic.twitter.com/3yR463iQ9P
– New York Times opinion (@nytopinion) May 22, 2019