In recent years, we have included many projects that evaluate waste foods that are not consumed as food in different ways. One of the most striking examples of these is the British startup FRUU, which is produced by recycling waste fruits bought from farmers. it was natural cosmetics. Another good example that springs to mind when it comes to veggies and fruits is Nicole Stjernsward’s fruit and veg waste turning into natural pigments. Kaiku was named design. Now, the Spanish designer Júlia Roca Vera produces from waste fruits with a holistic beauty approach. Lleig There are named cosmetic products.
Lleig emphasizes holistic understanding of beauty
Catalan meaning “ugly” LleigIt is made with ugly fruits (!) left in the hands of the manufacturer as it does not meet the cosmetic quality standards used by supermarkets. It is estimated that more than a third of the total horticultural production in the European Union is wasted for this very reason.
Júlia Roca Vera He first worked on a single orange to see how many different products he could make from a single fruit. Their goal was to make the most of it and minimize the amount of waste. This one removed the essential and general oils and the peels of an orange. Then she was able to make a moisturizer and soap. He squeezed the water to drink.
Modern man created good and ugly codes for himself and their fruits.
For the packaging of each of his products, he prepared a sculptural ceramic container that can be refilled rather than thrown away when the product is finished. Júlia Roca Vera is also inspired by holistic bathing traditions that have existed since ancient times for the consumption of the products: To complete the ritual, the user must fill the clay jug with water and pour it into the bowl. Water is important because when mixed with dried orange peels and used to wash the face, it leaves a scent of orange perfume on the user’s face, as the ancient Greeks did after their baths. This simple action makes water important, turning it into a cosmetic product. Roca Vera recommends that the user, after cleansing their skin, drink orange juice while waiting for their face to absorb the moisturizer. In this way, it nourishes the body and skin from the inside. Remind people to eat fruits to satisfy their water needs during thermal baths according to ancient Greek tradition.
Although Júlia Roca Vera, a student at the Elisava School of Design and Engineering, uses an orange in her project, the same process can be applied to other commonly considered waste fruits and vegetables, such as apples, bananas or carrots. To provide supplies, he worked with a local social enterprise called Espigoladors, which prevented thrown fruit and vegetables from going to waste.
According to Roca Vera, the Lleig project promotes a holistic approach to beauty that prioritizes health and well-being over appearance. “Nature makes us grow in innumerable shapes and forms, but we have created a binary code that classifies people and vegetables as beautiful or ugly. Personally, I think it would be good to change this rule or adapt it to give more importance to quality than to appearance ”. He says.
Picture: Júlia Roca Vera